Italian Water Ice
Refreshing frozen treats made with real fruit flavors and premium ingredients.
- Over 20 rotating flavors
- Sugar-free options available
- Perfect for hot summer days
⭐ 4.5 (219 reviews)
Visibility: 85/100RITA'S of Little Falls specializes in Italian water ice and frozen custard, with their signature gelotti (a combination of both) being particularly popular among customers. While praised for their creamy, decadent custard quality, the location has faced challenges with order accuracy and customer service consistency, particularly during busy periods and large orders.
Based on 219 customer reviews
Address: 66 E Main St, Little Falls Township, NJ 07424, USA
Phone: (973) 826-7676
Parking: Free parking lot available on-site
Peak times: Weekends 2-6pm and weekday evenings 6-9pm
Nearby neighborhoods: Great Notch, Totowa, Woodland Park
Nearby landmarks: Near Willowbrook Mall, Close to Passaic River County Park, 5 minutes from Route 46
Refreshing frozen treats made with real fruit flavors and premium ingredients.
Rich, creamy custard made fresh daily with a smooth, premium texture.
RITA'S signature creation layering custard and water ice for the best of both worlds.
Creative frozen desserts including mudslides, sundaes, and seasonal specialties.
⭐ 4.5 out of 5
219 total reviews
Mixed reviews with service consistency being a key concern. 18 new reviews this month.
“Perfect treat! We got the gelotti so we got the best of both worlds. Rita's custard is like no other sofe serve. Incredibly creamy and decadent.”
— Linh Profe“Terrible customer service!!! Called multiple times to place an order for 75 seniors. Finally got a call back from the owner and placed my order. Nobody showed up with the ices. When I called to find out where they were, it took over a half hour to get a call back and then the response was they didn’t see I confirmed the order. And they never called me to inquire. Seems like they are not interested in doing business.”
— Randi Brokman“I ordered a Reese’s peanut butter mudslide and the person who took my order forgot to put Reese’s. When I asked them to add it, they returned a melted cup and refused to remake my order. The person who took my order was extremely rude, and demanded I pay to get a new one saying I had eaten some of it. She was also insulting me by saying “I’m getting upset over ice cream,” and called to the next person in line completely disregarding me. For reference the cup was full when I gave it to her, I had taken one bite which was when I realized it had no Reese’s. I had to throw it out at that point and lose my money, even thought I had only taken one bite. I will never be returning here! Horrible customer service!”
— Maria Taveras“Been to this Rita’s multiple times this time Got my order messed when asked to be fix I was only met with an immature teenage like attitude. Horrible customer service, Never going back to this place wouldn’t recommend to any one. And with the way you guys answered just further proves my point assuming I harassed staff when I didn’t. Clearly I wasn’t the only person who’s order was messed up, a shame to know this happens often. Try and do better have a great day.”
— Greccy FernandezGelotti combines layers of our creamy frozen custard with Italian water ice, giving you both textures and flavors in one treat.
Yes, we accept catering orders but recommend calling well in advance and confirming your order details to ensure proper preparation.
We offer select sugar-free water ice flavors. Ask our staff about current sugar-free options when you visit.
Cherry and blue raspberry water ice are classics, while vanilla custard mixed with various water ice flavors in gelotti form is very popular.
Yes, we offer convenient drive-thru service for quick orders, perfect for families on the go.
Status: Open now
Peak hours: Weekend afternoons 2-6pm
Seasonal operation: March through October
Popular this month: Gelotti, Cherry water ice, Custard cones
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