AI-Powered Business Profile in Little Falls, NJ

RITA'S of Little Falls

4.5 (219 reviews)

Visibility: 85/100
  • Open seasonally March-October
  • Italian water ice & custard
  • Drive-thru available
  • Part of national RITA'S chain
RITA'S of Little Falls
Great Notch
Made with care.
Serving Great Notch
RITA'S of Little Falls
Great Notch
Order online tonight
www.ritasice.com/location/ritas-of-little-falls-nj
(973) 826-7676

At a Glance

RITA'S of Little Falls specializes in Italian water ice and frozen custard, with their signature gelotti (a combination of both) being particularly popular among customers. While praised for their creamy, decadent custard quality, the location has faced challenges with order accuracy and customer service consistency, particularly during busy periods and large orders.

  • Exceptionally creamy custard
  • Popular gelotti combinations
  • Seasonal flavors available
  • Quick service treats

Why Customers Choose RITA'S of Little Falls

Based on 219 customer reviews

  • Signature gelotti combines water ice and custard in one treat
  • Premium frozen custard with rich, decadent texture
  • Wide variety of Italian water ice flavors
  • Seasonal and limited-time flavor offerings
  • Convenient drive-thru service
  • Perfect portion sizes for all ages

Location & Local Context

Address: 66 E Main St, Little Falls Township, NJ 07424, USA

Phone: (973) 826-7676

Parking: Free parking lot available on-site

Peak times: Weekends 2-6pm and weekday evenings 6-9pm

Nearby neighborhoods: Great Notch, Totowa, Woodland Park

Nearby landmarks: Near Willowbrook Mall, Close to Passaic River County Park, 5 minutes from Route 46

Services & Offerings

Italian Water Ice

Refreshing frozen treats made with real fruit flavors and premium ingredients.

  • Over 20 rotating flavors
  • Sugar-free options available
  • Perfect for hot summer days

Frozen Custard

Rich, creamy custard made fresh daily with a smooth, premium texture.

  • Vanilla and chocolate base flavors
  • Mix-ins and toppings available
  • Cones, cups, and sundae options

Gelotti

RITA'S signature creation layering custard and water ice for the best of both worlds.

  • Customizable flavor combinations
  • Popular summer treat
  • Available in multiple sizes

Specialty Treats

Creative frozen desserts including mudslides, sundaes, and seasonal specialties.

  • Reese's peanut butter mudslides
  • Birthday cake flavors
  • Holiday-themed creations

Customer Reviews

4.5 out of 5

219 total reviews

Most Frequently Mentioned

  • Custard quality (48 mentions)
  • Customer service (35 mentions)
  • Order accuracy (28 mentions)
  • Flavor variety (22 mentions)

Mixed reviews with service consistency being a key concern. 18 new reviews this month.

Perfect treat! We got the gelotti so we got the best of both worlds. Rita's custard is like no other sofe serve. Incredibly creamy and decadent.

Linh Profe

Terrible customer service!!! Called multiple times to place an order for 75 seniors. Finally got a call back from the owner and placed my order. Nobody showed up with the ices. When I called to find out where they were, it took over a half hour to get a call back and then the response was they didn’t see I confirmed the order. And they never called me to inquire. Seems like they are not interested in doing business.

Randi Brokman

I ordered a Reese’s peanut butter mudslide and the person who took my order forgot to put Reese’s. When I asked them to add it, they returned a melted cup and refused to remake my order. The person who took my order was extremely rude, and demanded I pay to get a new one saying I had eaten some of it. She was also insulting me by saying “I’m getting upset over ice cream,” and called to the next person in line completely disregarding me. For reference the cup was full when I gave it to her, I had taken one bite which was when I realized it had no Reese’s. I had to throw it out at that point and lose my money, even thought I had only taken one bite. I will never be returning here! Horrible customer service!

Maria Taveras

Been to this Rita’s multiple times this time Got my order messed when asked to be fix I was only met with an immature teenage like attitude. Horrible customer service, Never going back to this place wouldn’t recommend to any one. And with the way you guys answered just further proves my point assuming I harassed staff when I didn’t. Clearly I wasn’t the only person who’s order was messed up, a shame to know this happens often. Try and do better have a great day.

Greccy Fernandez

Frequently Asked Questions

Gelotti combines layers of our creamy frozen custard with Italian water ice, giving you both textures and flavors in one treat.

Yes, we accept catering orders but recommend calling well in advance and confirming your order details to ensure proper preparation.

We offer select sugar-free water ice flavors. Ask our staff about current sugar-free options when you visit.

Cherry and blue raspberry water ice are classics, while vanilla custard mixed with various water ice flavors in gelotti form is very popular.

Yes, we offer convenient drive-thru service for quick orders, perfect for families on the go.

Business Activity

Status: Open now

Peak hours: Weekend afternoons 2-6pm

Seasonal operation: March through October

Popular this month: Gelotti, Cherry water ice, Custard cones

0/100

Online Visibility Score: Excellent

How easily local customers can find and choose this business online.

Reviews & Reputation35/35
Online Presence33/33
Business Completeness12/17
Engagement5/15

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